The key research interests of the individual group members include Literature, Philosophy and Theology, Design, Film Studies, Music and Cultural Studies. The research group facilitates collaboration between researchers in various areas of Humanities to investigate the concepts of creativity and culture.
The group members examine the theoretical maxims of these concepts and then apply these to the individual disciplines, to provide a more in-depth insight into the nature of creativity and culture. In addition the group considers the interrelationship between creativity in the different disciplines to give a better understanding of how to encourage creative thinking and innovation. It also looks at the role of creativity throughout history and how it helped to shape culture.