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School of Business Faculty Case Study Publications

Mr Declan Cahill

O’ Dowd, R. and Cahill, D. (2010), ‘Celtic Crossroads – The Challenge for Celtic’. In C. O’ Riordan and P. Lynch (eds) Managerial Challenges in Irish Organisations: A Case Study Collection, Black Hall Publishing, Dublin.

Mr John Casey

Casey, J. and Kearney, C. (2012) Case Studies in Advanced Financial Reporting, Chartered Accountants Ireland.

Dr Ethel Claffey

Claffey, E. (2023), ‘Manchester City Football Club: Co-Creating the Future’ in Principles and Practices of Marketing (10th ed.), by Jobber ed. Ellis-Chadwick, McGraw Hill, London.

Claffey, E. (2023), ‘Accelerating Marketing Research: Harley­-Davidson turns to Albert’ in Principles and Practices of Marketing (10th ed.), by Jobber ed. Ellis-Chadwick, McGraw Hill, London.

Claffey, E. (2023), ‘HubSpot: Harnessing the Power of Artificial Intelligence for Marketing’ in Principles and Practices of Marketing (10th ed.), by Jobber ed. Ellis-Chadwick, McGraw Hill, London.

Claffey, E. (2023), ‘Driving Electric Car Innovation: Influencing Factors of Tesla’s Pricing Strategy’ in Principles and Practices of Marketing (10th ed.), by Jobber ed. Ellis-Chadwick, McGraw Hill, London.

Claffey, E. (2023), ‘Airbnb Belong Anywhere’ in Principles and Practices of Marketing (10th ed.), by Jobber ed. Ellis-Chadwick, McGraw Hill, London.

Claffey, E. (2023), ‘Billie Eilish: Leveraging the Personal Anti-brand Across Digital Media’ in Principles and Practices of Marketing (10th ed.), by Jobber ed. Ellis-Chadwick, McGraw Hill, London.

Claffey, E. (2021), ‘Nike’s Marketing Strategy: Just Do It ‘in Foundations of Marketing (7th ed.), by Fahy and Jobber, McGraw Hill, London.

Claffey, E. (2021), ‘Sephora Commits to Inclusivity’ in Foundations of Marketing (7th ed.), by Fahy and Jobber, McGraw Hill, London.

Claffey, E. (2021), ‘My Starbucks Ideas: Co-creation Strategies ‘in Foundations of Marketing (7th ed.), by Fahy and Jobber, McGraw Hill, London.

Claffey, E. (2021), ‘TikTok: Rewriting the Marketing Rulebook ‘in Foundations of Marketing (7th ed.), by Fahy and Jobber, McGraw Hill, London.

Claffey, E. (2021), ‘Vans – Building the Culture of Fun in the Retail Environment’ in Foundations of Marketing (7th ed.), by Fahy and Jobber, McGraw Hill, London.

Claffey, E. (2021), ‘Unilever; Harnessing Social Media to Engage Consumers’ in Foundations of Marketing (7th ed.), by Fahy and Jobber, McGraw Hill, London.

Claffey, E. (2021), ‘Netflix’s International Pricing Under Pressure’ in International Marketing (5th ed.), by Ghauri ed. Cateora, McGraw Hill, London.

Claffey, E.  (2019), ‘The Taste of Success: Nestlé’s Direct Marketing Communications’, in Principles and Practices of Marketing (9th ed.), by Jobber ed. Ellis-Chadwick, McGraw Hill, London.

Claffey, E.  (2019), ‘Airbnb: Don’t Go There, Live There!’, in Principles and Practices of Marketing (9th ed.), by Jobber ed. Ellis-Chadwick, McGraw Hill, London.

Claffey, E.  (2019), ‘Accelerating Marketing Research: How Harley­-Davidson is using Artificial Intelligence to Drive Sales’, in Principles and Practices of Marketing (9th ed.), by Jobber ed. Ellis-Chadwick, McGraw Hill, London.

Claffey, E.  (2019), ‘Top of their Game – Technology Innovation in Manchester City Football Club (FC)’, in Principles and Practices of Marketing (9th ed.), by Jobber ed. Ellis-Chadwick, McGraw Hill, London.

Claffey, E.A. (2017), ‘Marketing Insight: Stripe: Revolutionising Online Payments’, in Marketing (4th ed.), by Baines, P., Fill, C. and Rosengren, S., Oxford: Oxford University Press.

Claffey, E.A. (2017), ‘Marketing Insight: Insomnia: Social Co-Creation, New Platforms for Marketing and Innovation’, in Fundamentals of Marketing’, by Baines, P., Fill, C. and Rosengren, S., Oxford: Oxford University Press.

 

Dr Pio Fenton

Fenton, P. (2010), ‘Creative Sounds’. In C. O’ Riordan and P. Lynch (eds) Managerial Challenges in Irish Organisations: A Case Study Collection, Black Hall Publishing, Dublin.

 

Dr Anthony Foley

Foley, A., Whelan, S. and Harrington, D. (2010), In C. O’ Riordan and P. Lynch (eds) Managerial Challenges in Irish Organisations: A Case Study Collection, Black Hall Publishing, Dublin.

Foley, A. and O’Toole, T. (2005), “Competing on Linen”. In C. Kilbride and G. Mortimer (eds), Cases in Marketing Management and Strategy, The Marketing Institute: Dublin.

Prof Denis Harrington

Harrington, D. and Sammons J. (2012), ‘From CrackBerry to SlackBerry: Change Implementation at Research in Motion (RIM)’, John Molson Case Competition, Canada.

Elmi, M., Shevchenko, Uotta, J and Harrington, D. (2010), ’facebook – fresh challenges on the horizon for the successful upstart’ Newstalk Case Competition Series.

Harrington, D. and Cunningham, J. (2009), Management 2.0: New Priorities for a Changing Economy, Blackhall Publishing, Dublin.

Harrington, D. and Healy, T.  (2009), ‘Paper Tigers: State Street International Ireland and the growth of the Irish International Financial Services Centre’, European Case Clearing House.

Harrington, D., Lawton, T. and Cunningham, J. (2010), ‘U2 - Enduring innovation in the global music industry’, John Molson Case Competition, Canada.

Harrington, D., Lawton, T. and Cunningham, J. (2009), ‘U2: keeping the rhythm’. In J. Cunningham and B. Harney (eds) Strategy and Strategists, Oxford, Oxford University Press.

Harrington, D., Lawton, T. and Cunningham, J. (2009), ‘U2: keeping the rhythm’. In J. Cunningham and D. Harrington (eds) Management 2.0: New Priorities for a Changing Economy, Blackhall Publishing, Dublin.  

O’Riordan, C. Harrington, D. and Cunningham, J. (2006), ‘O’Brien’s Sandwich Bars: Building the appetite for international expansion’, European Case Clearing House.

Harrington, D. and Lawton, T. (2007), ‘The internationalisation of Allied Irish Banks’. In G. Johnson and K. Scholes (eds), Exploring Corporate Strategy, Pearson Publishing, London.

Harrington, D., Lawton, T. and Rajwani, T. (2005), Case History: Strategic transformation at Ireland’s National Airline, In T. Cooney (ed) Irish case studies in Entrepreneurship, Blackhall Publishing, Dublin.

Harrington, D., Lawton, T. and Rajwani, T. (2005), ‘Strategic transformation at Ireland’s National Airline’, Shortlisted for John Molson Case Writing Competition Concordia University Canada.

Harrington, D. and O’Riordan, C., (2005), ‘Stable Diet – Growing within an expanding niche’. ECCH Publications.

Lawton, T. and Harrington. D. (2003), ‘The Internationalisation of Allied Irish Banks’, European Case Clearing House. Case reference number 303-015-1. French language version, reference number F303-015-1. Teaching Note reference number 303-015-8. Used by judging panel in final of John Molson Case Writing Competition Concordia University Canada 2002.

Ms Clare Kearney

Casey, J. and Kearney, C. (2012) Case Studies in Advanced Financial Reporting, Chartered Accountants Ireland.

Prof Felicity Kelliher

O’Riordan, C. and Kelliher, F., (2011), ‘ESBI – Internationalisation in Action’, In: G. Gallagher (ed), Corporate Strategy for Irish Companies, Text and Cases (2nd ed.) Dublin: Chartered Accountants Ireland, pp. 514-20.

O’Riordan, C. and Kelliher, F., (2010), ‘F.L.I. Environmental – Innovating the Green Market’, In: C. O’Riordan and P. Lynch (eds), Managerial Challenges in Irish Organisations, Ireland: Blackhall Publishing, pp. 83-101.

Kelliher, F. and O’Riordan, C., (2010), ‘The National Roads Authority – Connecting a Nation’, In: C. O’Riordan and P. Lynch (eds), Managerial Challenges in Irish Organisations, Ireland: Blackhall Publishing, pp. 83-101.

Kelliher, F. and O’Riordan, C., (2010), ‘Partnership in Practice - The CEO in Residence Programme at Waterford Institute of Technology’Runner Up - National Management Case Study Competition, European Case Clearing House.

Kelliher, F. and O’Riordan, C., (2008), ‘The national roads authority – connecting a nation’Winner of the Public Sector Innovations category, European Foundation for Management Development (EFMD) Case Writing Competition 2008 – European Case Clearing House.

O’Riordan, C. and Kelliher, F., (2008), ‘ESB International – a bright future’, In: J.A. Cunningham and D.G. Harrington (eds), Irish Management 2.0: New Managerial Priorities in a Changing Economy, Ireland: Blackhall Publishing

O’Riordan, C. and Kelliher, F. (2007), ‘ESB International – a bright future?’ Winner of the Public Sector Innovations category, European Foundation for Management Development (EFMD) Case Writing Competition 2007 – European Case Clearing House.

Kelliher, F. (2005), ‘Implementing Information Systems in a Micro-firm - the case of the Community Pharmacist’, Irish Academy of Management (IAM) Doctoral Colloquium, UCC, Cork, April 25th - Best Paper Award.

Kelliher, F. and Lucey, B., (2004), ‘Eircom Case Study: The Initial Public Offering’, Midwest Finance Association Conference Proceedings, Chicago, USA, March 18-20th.

Dr Collette Kirwan

Kirwan, C., McBride, H. and O'Riordan, C. (2018) Cases in Corporate Governance and Business Ethics, Dublin: Chartered Accountants Ireland.

Dr Patrick Lynch

Lynch, P. and O’Toole, T. (2010), ‘A Critical Episode Analysis of the Dynamics of the Interaction Atmosphere in a New Product Development Relationship’, IMP Journal, Vol. 4, No. 2, pp. 106- 130.

O’ Riordan, C. and Lynch, P. (eds) (2010), Managerial Challenges in Irish Organisations: A Case Study Collection, Black Hall Publishing, Dublin.

Lynch, P. and T. O'Toole (2009), "Managing Relationships for Innovation in the Food Industry", In J.A. Cunningham and D.G. Harrington (eds), Irish Management 2.0: New Managerial Priorities in a Changing Economy, Ireland: Blackhall Publishing.

Ms Rachel O’Dowd

O’ Dowd, R. and Cahill, D. (2010), ‘Celtic Crossroads – The Challenge for Celtic’. In C. O’ Riordan and P. Lynch (eds) Managerial Challenges in Irish Organisations: A Case Study Collection, Black Hall Publishing, Dublin.

Ms Marie O’Dwyer

O’ Dwyer, M. (2023), ‘Dr. Martens: Engaging Consumers for Over Half a Century’, in Principles and Practice of Marketing (10th ed.), by D. Jobber and F. Ellis-Chadwick, McGraw Hill.

O’ Dwyer, M. (2023), ‘McDonalds and their Plan for Environmental Change: Not Everyone is Lovin’ It’, in Principles and Practice of Marketing (10th ed.), by D. Jobber and F. Ellis-Chadwick, McGraw Hill.

O’ Dwyer, M. (2023), ‘Advertising ‘Unmentionables’ is no Longer Taboo?’. in Principles and Practice of Marketing (10th ed.), by D. Jobber and F. Ellis-Chadwick, McGraw Hill.

O’ Dwyer, M. and Naughton, B. (2023), ‘Netflix: Using Big Data to Succeed’, in Principles and Practice of Marketing (10th ed.), by D. Jobber and F. Ellis-Chadwick, McGraw Hill.

O’ Dwyer, M. (2023), ‘Unleashing the Power of NABLABs’, in Principles and Practice of Marketing (10th ed.), by D. Jobber and F. Ellis-Chadwick, McGraw Hill.

O’ Dwyer, M. (2023), ‘Collaborative Innovation: The Apple+ Nike Partnership’, in Principles and Practice of Marketing (10th ed.), by D. Jobber and F. Ellis-Chadwick, McGraw Hill.

O’ Dwyer, M. (2023), ‘Marks and Spencer: Reviving a British Icon’, in Principles and Practice of Marketing (10th ed.), by D. Jobber and F. Ellis-Chadwick, McGraw Hill.

O’ Dwyer, M. (2023), ‘Building LEGO’s Corporate Reputation Brick by Brick’, in McGraw Hill Online Connect Platform, McGraw Hill.

O’ Dwyer, M. (2023), ‘Gaining Consumer Trust in the Neobank Sector: Revolut’, in McGraw Hill Online Connect Platform, McGraw Hill.

O’ Dwyer, M. (2023), ‘Adidas Bares All’, in McGraw Hill Online Connect Platform, McGraw Hill.

O’ Dwyer, M. (2023), ‘Regulating Alcohol Marketing: A Comparison of France and Ireland’, in McGraw Hill Online Connect Platform, McGraw Hill.

O’ Dwyer, M. (2023), ‘The Rise of Ad Fraud in the MENA Countries’, in McGraw Hill Online Connect Platform, McGraw Hill.

O’ Dwyer, M. (2023), ‘Nigeria Data Protection – Safeguarding Personal Data’, in McGraw Hill Online Connect Platform, McGraw Hill.

O’ Dwyer, M. (2023), ‘Gymshark: Leveraging the Power of Influencers’, in McGraw Hill Online Connect Platform, McGraw Hill.

O’ Dwyer, M. (2023), ‘Using KOL Marketing to Reach Chinese Gen Z’, in McGraw Hill Online Connect Platform, McGraw Hill.

O' Dwyer, M. (2022), 'Primark', in Foundations of Marketing (7th ed.), by J. Fahy and D. Jobber, McGraw Hill.

O' Dwyer, M. (2022), 'Gilette and Toxic Masculinity: Is it Really the Best a Man Can Get?', in International Marketing (5th ed.), by P. Ghauri and P. R. Cateora, McGraw Hill.

O' Dwyer, M. (2022), 'H&M: Sustainable Fashion or Greenwashing?', in International Marketing (5th ed.), by P. Ghauri and P. R. Cateora, McGraw Hill.

O' Dwyer, M. (2022), 'Red Bull: A Truly Global Brand', in International Marketing (5th ed.), by P. Ghauri and P. R. Cateora, McGraw Hill.

O' Dwyer, M. (2022), 'GoMo Goes to Market', in Marketing (6th ed.), by P. Baines, P. Antonetti and S. Rosengren, Oxford University Press.

O' Dwyer, M. (2022), 'Targeting a Frothy Market', in Marketing (6th ed.), by P. Baines, P. Antonetti and S. Rosengren, Oxford University Press.

O' Dwyer, M. (2021), 'Bord Bia's Appetite for Insight', in Fundamentals of Marketing (2nd ed.), by P. Baines, S. Whitehouse, S. Rosengren and P. Antonetti, Oxford University Press.

O' Dwyer, M. (2021), 'Primark: Low Cost Leadership in the Face of Brexit?', in Fundamentals of Marketing (2nd ed.), by P. Baines, S. Whitehouse, S. Rosengren and P. Antonetti, Oxford University Press.

O' Dwyer, M. (2019), 'The Notorious Conor McGregor', in Foundations of Marketing (6th ed.), by J. Fahy and D. Jobber, McGraw Hill.

O' Dwyer, M. (2019), 'Channel 4 and Maltesers: Championing Diversity', in Principles and Practice of Marketing (9th ed.), by D. Jobber and F. Ellis-Chadwick, McGraw Hill.

O' Dwyer, M. (2019), 'Guinness Made of More', in Foundations of Marketing (6th ed.), by John Fahy and D. Jobber, McGraw Hill.

O' Dwyer, M. (2019), 'Innovation Through Collaboration: Apple Watch Nike+', in Principles and Practice of Marketing (9th ed.), by D. Jobber and F. Ellis-Chadwick, McGraw Hill.

O' Dwyer, M. (2019), 'Kim Kardashian: Marketing Genius?', in Principles and Practice of Marketing (9th ed.), by D. Jobber and F. Ellis-Chadwick, McGraw Hill.

O' Dwyer, M. (2019), 'Marks and Spencer: Challenging Times Ahead', in Principles and Practice of Marketing (9th ed.), by D. Jobber and F. Ellis-Chadwick, McGraw Hill.

O' Dwyer, M. (2019), 'Primark: Faster, Cheaper Fashion', in Foundations of Marketing (6th ed.), by J. Fahy and D. Jobber, McGraw Hill.

O' Dwyer, M. (2019), 'The Growing No-Alcohol and Low-Alcohol Beer Segment', in Principles and Practice of Marketing (9th ed.), by D. Jobber and F. Ellis-Chadwick, McGraw Hill.

O’ Dwyer, M. (2016), ‘Frozen: A Global Hit in Any Language’, in Principles and Practice of Marketing (8th ed.), by D. Jobber and F. Ellis-Chadwick, McGraw Hill.

O’ Dwyer, M. (2016), ‘Coke Gets Personal: The Share-a-Coke Campaign’, in Principles and Practice of Marketing (8th ed.), by D. Jobber and F. Ellis-Chadwick, McGraw Hill.

O’ Dwyer, M. (2016), ‘Lessons in Branding: The Apple/U2 Experience’, in Principles and Practice of Marketing (8th ed.), by D. Jobber and F. Ellis-Chadwick, McGraw Hill.

O' Dwyer, M. (2015), 'Happy Arthur's Day?', in Foundations of Marketing (5th ed.) by J. Fahy and D. Jobber, McGraw Hill.

O' Dwyer, M. (2015), ‘Captain Morgan: The Role of Social Media in Building Successful Brands’, in Foundations of Marketing (5th ed.) by J. Fahy and D. Jobber, McGraw Hill.

O’ Dwyer, M. (2014), ‘Marketing Insight: Hairy Baby – Using Irish Wit and Humour to Sell T-Shirts Online’, in Marketing (3rd ed.) by P. Baines and C. Fill, Oxford University Press.

O’ Dwyer, M. (2013), ‘The Budweiser Ice Cold Index App.: The Hotter the Day, the Less You Pay’, in Principles and Practice of Marketing (7th ed.), by D. Jobber and F. Ellis-Chadwick, McGraw Hill.

O’ Dwyer, M. (2013), ‘The Smirnoff Nightlife Exchange Project: Global Marketing in Action’, in Principles and Practice of Marketing (7th ed.), by D. Jobber and F. Ellis-Chadwick, McGraw Hill.

O’ Dwyer, M. (2012), ‘Captain Morgan: The Role of Social Media in Building Successful Brands’, in Foundations of Marketing (4th ed.), by J. Fahy and D. Jobber, McGraw Hill.

O’ Dwyer, M. (2010), ‘A Glass and a Half: Cadbury Get the Love Back for Dairy Milk’, in Principles and Practice of Marketing (6th ed.), by D. Jobber, McGraw Hill.

O’ Dwyer, M. (2010), ‘Guinness Rewards: An Award Winning Relationship Marketing Programme’, in Principles and Practice of Marketing (6th ed.) by D. Jobber, McGraw Hill.

O’ Dwyer, M. (2010), ‘Wispa: It’s Back!’, in Principles and Practice of Marketing (6th ed.) by D. Jobber, McGraw Hill.

O' Dwyer, M. (2007), 'The Branding of Kilkenny', in Principles and Practice of Marketing (5th ed.) - online case study, by D. Jobber, McGraw Hill.

O' Dwyer, M. (2005) 'The Branding of Kilkenny - A Case Study', in Cases
  in Marketing Management and Strategy (Vol. 4), The Marketing Institute.

O' Dwyer, M. (2003), 'Hope Community Resources Inc. - A Case Study', in Principles and Practice of Marketing (4th ed.), by D. Jobber, McGraw Hill.

Dr. Chris O’Riordan

Harrington, D. and O’Riordan, C. (2005), ‘Stable Diet – Growing within an expanding niche’, ECCH Publications, Cranfield University.

O’Riordan, C., Cunningham, J. and Harrington, D. (2007), ‘O’Briens Sandwich Bars’ in Henry, C. and McGowan, P. Irish Cases in Entrepreneurship (Volume 2), Blackhall Publishing.

Harrington, D., Lawton, T. and O’Riordan, C. (2007), ‘The Internationalisation of Allied Irish Banks” in Johnson, G., Scholes, K. and Whittington, R. Exploring Corporate Strategy, FT Prentice Hall.

O’Riordan, C. and Kelliher, F. (2008), ‘ESB International’ in J. Cunningham and D. Harrington (eds) Irish Management 2.0: New priorities for a changing economy, Blackhall Publishers.

O’Riordan, C. and Kelliher, F. (2008), ‘ESB International: A ‘bright’ future?’ ECCH Publications.

O’Riordan, C. and Lynch, P. (eds) (2010), Managerial Challenges in Irish Organisations: A Case Study Collection, Blackhall Publishing.

O’Riordan, C. and Kelliher, F. (2010), ‘F.L.I. Environmental – Innovating the Green Market’, In O’Riordan, C. and Lynch, P. (eds) Managerial Challenges in Irish Organisations: A Case Study Collection, Blackhall Publishing.

Kelliher, F. and O’Riordan, C. (2010), ‘The National Roads Authority – Connecting a Nation’, In O’Riordan, C. and Lynch, P. (eds) Managerial Challenges in Irish Organisations: A Case Study Collection, Blackhall Publishing.

O’Riordan, C. and Kelliher, F. (2011), ‘ESBI – Internationalisation in Action’, in Gallagher, G. Corporate Strategy for Irish Companies, Text and Cases, 2nd ed., Dublin: Chartered Accountants Ireland, pp. 514-520.

Mr Darrin Taylor

Taylor, D. (2021) Lean Construction Ireland Annual Book of Cases 2021, (ed.) D. Taylor. December 2021, Publisher: Lean Construction Ireland

Dr Susan Whelan

Foley, A, Whelan, S. and Harrington, D. 2010. In C. O’ Riordan and P. Lynch (eds) Managerial Challenges in Irish Organisations: A Case Study Collection, Black Hall Publishing, Dublin.