businessBusiness Cases

Business Cases

Business Case Teaching at School of Business

Over the last number of years our School of Business has encouraged and supported the development and use of a range of business and management case studies on programmes within the School. These cases have offered our students an appreciation of contemporary issues, challenges, and opportunities facing the business and management community.

As we know, today, managers face challenges from growing global economic forces, changing technology in products and processes, and demographic diversity among employees and customers. Our School has been and continues to be concerned with students’ intellectual and cultural growth as well as their educational progress and development in their areas of study. Hence a key feature of our delivery methodology on our programmes is the case-style format which allows an open dialogue between our faculty and student body.

Business case studies are an important vehicle for teaching at third level, bringing students closer to real life examples that they can recognise, and stimulate student thinking about the application of business concepts to the world of practice. As recent reports remind us, building the stock of knowledge and know-how in the economy is critical to Ireland’s future economic development.

The use of relevant case studies, ‘live’ simulations/class exercises, and guest speakers add a greater dimension of expertise to the course materials. Our learning environment is rooted in the tradition of teaching and scholarship based on relevant “real world” situations. Our faculty have developed a range of case materials which focus attention on recent developments within Irish and international management practice and provide student cohorts with culturally and contextually relevant accounts of managers’ experiences, which enable them to further develop skills in particular areas.

Our case collection series within the School builds on the scholastic case method approach pioneered by Harvard Business School and our cases explore the range of topics relevant to business organisations including the management of innovation, growth, internationalisation, and technology transfer in a manner relevant to the Irish context.

Our collection includes recently developed cases as well as ‘live’ cases with companies where students have the opportunity to address problems and challenges of significance to Irish organisations. The development of these cases acknowledges the continuing need to develop a cadre of experienced Irish thought-leaders capable of dealing with the complexities of managerial responsibilities in an increasingly dynamic global business environment. The cases developed within the School encourage the stimulation of links between these business professionals and management academics through mutual engagement in the case initiatives, nurturing an important link between practice and the academy through case writing scholarship.

School of Business Faculty Case Study Publications


Mr Declan Cahill

O’ Dowd, R. and Cahill, D. 2010. ‘Celtic Crossroads – The Challenge for Celtic’. In Chris O’ Riordan and Patrick Lynch (ed) Managerial Challenges in Irish Organisations: A Case Study Collection, Black Hall Publishing, Dublin.


Dr Pio Fenton

Fenton, P. 2010. ‘Creative Sounds’. In Chris O’ Riordan and Patrick Lynch (ed) Managerial Challenges in Irish Organisations: A Case Study Collection, Black Hall Publishing, Dublin.


Dr Anthony Foley

Foley, A, Whelan, S. and Harrington, D. 2010. In Chris O’ Riordan and Patrick Lynch (ed) Managerial Challenges in Irish Organisations: A Case Study Collection, Black Hall Publishing, Dublin.

Foley, A. and O’Toole, T. 2005. “Competing on Linen”. In Kilbride, Catherine and Mortimer, Gerry (editors), Cases in Marketing Management and Strategy, The Marketing Institute: Dublin.


Dr Denis Harrington

Harrington, D. and Sammons J. 2012 ‘From CrackBerry to SlackBerry: Change Implementation at Research in Motion (RIM)’, John Moleson Case Competition, Canada.

 Elmi,M., Shevchenko, Uotta, J and Harrington, D. 2010 ’facebook – fresh challenges on the horizon for the successful upstart’ Newstalk Case Competition Series.

Harrington, D. and Cunningham, J. (2009) Management 2.0: New Priorities for a Changing Economy, Blackhall Publishing, Dublin.

Harrington, D. and Healy, T.  2009 ‘Paper Tigers: State Street International Ireland and the growth of the Irish International Financial Services Centre’ , European Case Clearing House.

Harrington, Lawton, T. and Cunningham, J 2010 ‘U2 - Enduring innovation in the global music industry’, John Moleson Case Competition, Canada.

Harrington, Lawton, T. and Cunningham, J. 2009 ‘U2: keeping the rhythm’. In James Cunningham and Brian Harney (ed.) Strategy and Strategists, Oxford, Oxford University Press.

Harrington, D., Lawton, T. and Cunningham, J. 2009 ‘U2: keeping the rhythm’. In James Cunningham and Denis Harrington (ed.) Management 2.0: New Priorities for a Changing Economy, Blackhall Publishing, Dublin.  

O’Riordan, C. Harrington, D. and Cunningham, J. 2006O’Brien’s Sandwich Bars: Building the appetite for international expansion’ European case Clearing House.

Harrington, D. and Lawton, T. (2007) ‘The internationalisation of Allied Irish Banks’, in Johnson, G. and Scholes, K. (ed.), Exploring Corporate Strategy, Pearson Publishing, London.

Harrington, D., Lawton, T. and Rajwani, T. (2005) Case History: Strategic transformation at Ireland’s National Airline in Cooney, T., (ed.) Irish case studies in Entrepreneurship, Blackhall Publishing, Dublin.

Harrington, D., Lawton, T. and Rajwani, T. 2005 ‘Strategic transformation at Ireland’s National Airline’, Shortlisted for John Moleson Case Writing Competition Concordia University Canada.

Harrington, D. and O’Riordan, C., 2005 ‘Stable Diet – Growing within an expanding niche’.  ECCH Publications

Lawton, T. and Harrington. D. 2003 ‘The Internationalisation of Allied Irish Banks’, European Case Clearing House. Case reference number 303-015-1. French language version, reference number F303-015-1. Teaching Note reference number 303-015-8. Used by judging panel in final of John Moleson Case Writing Competition Concordia University Canada 2002.


Dr Felicity Kelliher

O’Riordan, C. and Kelliher, F., 2011, ‘ESBI – Internationalisation in Action’, In: G. Gallagher ed., Corporate Strategy for Irish Companies, Text and Cases (2nd Ed.) Dublin: Chartered Accountants Ireland, pp. 514-20.

O’Riordan, C. & Kelliher, F., 2010 ‘F.L.I. Environmental – Innovating the Green Market’, In: C. O’Riordan & P. Lynch (eds), Managerial Challenges in Irish Organisations, Ireland: Blackhall Publishing, pp. 83-101.

Kelliher, F. & O’Riordan, C., 2010, ‘The National Roads Authority – Connecting a Nation’, In: C. O’Riordan & P. Lynch (eds), Managerial Challenges in Irish Organisations, Ireland: Blackhall Publishing, pp. 83-101.

Kelliher, F. & O’Riordan, C., 2010, ‘Partnership in Practice - The CEO in Residence Programme at Waterford Institute of Technology’. Runner Up - National Management Case Study Competition, European Case Clearing House.

Kelliher, F. & O’Riordan, C., 2008, ‘The national roads authority – connecting a nation’, Winner of the Public Sector Innovations category, European Foundation for Management Development (EFMD) Case Writing Competition 2008 – European Case Clearing House.

O’Riordan, C. & Kelliher, F., 2008, ‘ESB International – a bright future’, In: J.A. Cunningham & D.G. Harrington (Eds), Irish Management 2.0: New Managerial Priorities in a Changing Economy, Ireland: Blackhall Publishing

O’Riordan, C. & Kelliher, F. 2007, ‘ESB International – a bright future?’ Winner of the Public Sector Innovations category, European Foundation for Management Development (EFMD) Case Writing Competition 2007 – European Case Clearing House.

Kelliher, F., 2005, ‘Implementing Information Systems in a Micro-firm - the case of the Community Pharmacist’, Irish Academy of Management (IAM) Doctoral Colloquium, UCC, Cork, April 25th - Best Paper Award.

Kelliher, F. & Lucey, B., 2004, ‘Eircom Case Study: The Initial Public Offering’, Midwest Finance Association Conference Proceedings, Chicago, USA, March 18-20th


Dr Patrick Lynch

Lynch, P. and O’Toole, T. 2010. ‘A Critical Episode Analysis of the Dynamics of the Interaction Atmosphere in a New Product Development Relationship’ IMP Journal, Vol. 4, No. 2, pp. 106- 130.

O’ Riordan, C. and Lynch, P. (Eds) (2010), Managerial Challenges in Irish Organisations: A Case Study Collection, Black Hall Publishing, Dublin

Lynch, P. and T. O'Toole (2009), "Managing Relationships for Innovation in the Food Industry", In: J.A. Cunningham & D.G. Harrington (Eds), Irish Management 2.0: New Managerial Priorities in a Changing Economy, Ireland: Blackhall Publishing.


Ms. Rachel O’Dowd

O’ Dowd, R. and Cahill, D. 2010. ‘Celtic Crossroads – The Challenge for Celtic’. In Chris O’ Riordan and Patrick Lynch (ed) Managerial Challenges in Irish Organisations: A Case Study Collection, Black Hall Publishing, Dublin.


Ms Marie O’Dwyer

O’ Dwyer, Marie (2016) ‘Frozen: A Global Hit in Any Language’, in Principles and Practice of Marketing (8th ed.), by David Jobber and Fiona Ellis-Chadwick, McGraw Hill.

O’ Dwyer, Marie (2016) ‘Coke Gets Personal: The Share-a-Coke Campaign’, in Principles and Practice of Marketing (8th ed.), by David Jobber and Fiona Ellis-Chadwick, McGraw Hill.

O’ Dwyer, Marie (2016) ‘Lessons in Branding: The Apple/U2 Experience’, in Principles and Practice of Marketing (8th ed.), by David Jobber and Fiona Ellis-Chadwick, McGraw Hill.

O' Dwyer, Marie (2015) 'Happy Arthur's Day?', in Foundations of Marketing (5th ed.) by John Fahy and David Jobber, McGraw Hill.

O' Dwyer, Marie (2015) '‘Captain Morgan: The Role of Social Media in Building Successful Brands’, in Foundations of Marketing (5th ed.), in Foundations of Marketing (5th ed.) by John Fahy and David Jobber, McGraw Hill.

O’ Dwyer, Marie (2014) ‘Marketing Insight: Hairy Baby – Using Irish Wit and Humour to Sell T-Shirts Online’, in Marketing (3rd ed.) by Paul Baines and Chris Fill, Oxford University Press.

O’ Dwyer, Marie (2013) ‘The Budweiser Ice Cold Index App.: The Hotter the Day, the Less You Pay’, in Principles and Practice of Marketing (7th ed.), by David Jobber and Fiona Ellis-Chadwick, McGraw Hill.

O’ Dwyer, Marie (2013) ‘The Smirnoff Nightlife Exchange Project: Global Marketing in Action’, in Principles and Practice of Marketing (7th ed.), by David Jobber and Fiona Ellis-Chadwick, McGraw Hill.

O’ Dwyer, Marie (2012): ‘Captain Morgan: The Role of Social Media in Building Successful Brands’, in Foundations of Marketing (4th ed.), by John Fahy and David Jobber, McGraw Hill.

O’ Dwyer, Marie (2010): ‘A Glass and a Half: Cadbury Get the Love Back for Dairy Milk’, in Principles and Practice of Marketing (6th ed.), by David Jobber, McGraw Hill.

O’ Dwyer, Marie (2010): ‘Guinness Rewards: An Award Winning Relationship Marketing Programme’, in Principles and Practice of Marketing (6th ed.) by David Jobber, McGraw Hill.

O’ Dwyer, Marie (2010): ‘Wispa: It’s Back!’, in Principles and Practice of Marketing (6th ed.) by David Jobber, McGraw Hill.

O' Dwyer, Marie (2007): 'The Branding of Kilkenny', in Principles and Practice of Marketing (5th edition) - online case study, by David Jobber, McGraw Hill.

O' Dwyer, Marie (2005)'The Branding of Kilkenny - A Case Study', in Cases
  in Marketing Management and Strategy (vol. 4), The Marketing Institute.

O' Dwyer, Marie (2003): 'Hope Community Resources Inc. - A Case Study', in Principles and Practice of Marketing (4th ed.), by David Jobber, McGraw Hill.


Mr. Chris O’Riordan

Harrington, D. and O’Riordan, C. (2005) ‘Stable Diet – Growing within an expanding niche’, ECCH Publications, Cranfield University.

O’Riordan, C., Cunningham, J. and Harrington, D. (2007) ‘O’Briens Sandwich Bars’ in Henry, C. and McGowan, P. Irish Cases in Entrepreneurship (Volume 2), Blackhall Publishing

Harrington, D., Lawton, T. and O’Riordan, C. (2007) ‘The Internationalisation of Allied Irish Banks” in Johnson, G., Scholes, K. and Whittington, R. Exploring Corporate Strategy, FT Prentice Hall

O’Riordan, C. and Kelliher, F. (2008) ‘ESB International’ in eds. Cunningham, J. and Harrington, D. Irish Management 2.0: New priorities for a changing economy, Blackhall Publishers

O’Riordan, C. and Kelliher, F. (2008) ‘ESB International: A ‘bright’ future?’ ECCH Publications

O’Riordan, C. and Lynch, P. (Eds) (2010) Managerial Challenges in Irish Organisations: A Case Study Collection, Blackhall Publishing

O’Riordan, C. and Kelliher, F. (2010) ‘F.L.I. Environmental – Innovating the Green Market’, In O’Riordan, C. and Lynch, P. (Eds) Managerial Challenges in Irish Organisations: A Case Study Collection, Blackhall Publishing

Kelliher, F. and O’Riordan, C. (2010) ‘The National Roads Authority – Connecting a Nation’, In O’Riordan, C. and Lynch, P. (Eds) Managerial Challenges in Irish Organisations: A Case Study Collection, Blackhall Publishing

O’Riordan, C. and Kelliher, F. (2011) ‘ESBI – Internationalisation in Action’, in Gallagher, G. Corporate Strategy for Irish Companies, Text and Cases, 2nd Edition, Dublin: Chartered Accountants Ireland, pp. 514-520


Dr Thomas O’Toole

Lynch, P. and T. O'Toole (2009). ‘Managing Relationships for Innovation in the Food Industry’, In: J.A. Cunningham & D.G. Harrington (Eds), Irish Management 2.0: New Managerial Priorities in a Changing Economy, Ireland: Blackhall Publishing.

O’Toole, T. and Donaldson, W.G. (2007). ‘Metal Forming Ltd’, Strategic Market Relationships: from strategy to Implementation, 2nd edition, Wiley: London, pp. 51-52.

O’Toole, T. and Donaldson, W.G. (2007). ‘Amazon.com’, Strategic Market Relationships: from strategy to Implementation, 2nd edition, Wiley: London, pp. 160-162.                                                            

Foley, A. and O’Toole, T. (2005). ‘Competing on Linen’. In Kilbride, Catherine and Mortimer, Gerry (editors), Cases in Marketing Management and Strategy, The Marketing Institute: Dublin.

O’Toole, T. and Crehan, E. (2004). ‘Waterford Crystal – the Japan Challenge’. In De Burca, Sean, and Fletcher, Richard, International Marketing: An SMEs Perspective, Prentice Hall: Harlow, England, pp. 615-618.

O’ Toole, T. and Holden, M. T. (2001). ‘The Centrality of Communication in Relationships and to Electronic Trading – A Waterford Crystal-Retailer Case Study’, Irish Marketing Review, Vol. 14, No. 2, pp. 19-25.


Dr Susan Whelan

Foley, A, Whelan, S. and Harrington, D. 2010. In Chris O’ Riordan and Patrick Lynch (ed) Managerial Challenges in Irish Organisations: A Case Study Collection, Black Hall Publishing, Dublin.